There’s a growing belief that agricultural waste should be turned into fibres and packaging....

When Forests Fall Faster: Why Material Choices Matter More Than Ever The World Is Losing Forests...

There’s growing excitement around producing cellulose for MMCFs from agricultural waste — rice...

As natural capital markets mature, one factor is quietly shaping who will lead the next decade:...

Over the last few weeks I’ve been looking closely at how cellulose is communicated in the market ...

As I’ve been looking more closely at everyday hygiene and tissue products, one imbalance keeps...

This week I looked more closely at everyday tissue products — Tempo, Softis, and a store brand....

After my recent boutique experience, I started looking more closely at how the market is...

There’s a famous behavioral study: Offer shoppers 6 flavors of jam, and they buy. Offer 24...

Yesterday I spent time in a boutique here in Upper Austria — a successful, owner‑run business...

Kantar’s global sustainability research shows something surprising:Consumers do care about...

When people hear “planted forests,” they often imagine deforestation.But in reality, many of the...

Climate change is accelerating faster than natural forests can adapt.But here’s the hopeful part:...

Throughout my 37-year career in the cellulosic fiber industry, one narrative has persisted in...

Europe faces a textile waste crisis of unprecedentedscale. Recent data from the European...